Better Than Bootstrapping

Dr. Todd Snyder
8 min readApr 20, 2020

The secret to scaling your business fast.

Person laboring over pushing large cube cover vs. person easily pushing ball over.

“Bootstrapping” is noble in concept but more expensive than you think.

I’ve bootstrapped a business enough times to understand the benefits and the allure of building something without spending much cash. Unfortunately, the bootstrapping method is slow. It typically goes like this:

  1. Learn and practice new tasks yourself.
  2. Create a set of standard operating procedures so you can…
  3. Eventually hire someone else to run those procedures for you.
  4. Take on the next growing edge of the business and repeat steps one through three.

It’s how most people grow a business. You do each job yourself (initially doing five jobs at once), and gradually hire people to help as cashflow allows.

There’s a Better Way

What is the specific transaction that will generate cash for your business? Do you have a crystal-clear answer to that question?

If so, you can fast-forward the process of scaling your business (and your cashflow) very quickly. Furthermore, you can do so at a lower total cost than the bootstrapping method would require.



Dr. Todd Snyder

Dr. Snyder is a Psychologist and Productivity Coach working with entrepreneurs to accelerate results that matter. Learn more at